There are key brand definition components that need to be identified , understood and mantained by upper management that has the vested interest in long term brand strenght . This is the only protection for the brand against the personal interests of short term meddlers.

Good to know some people are still wondering about our Rainier Beer tv work as indicated in a recent PI article.

We always found it interesting when people in our business told us we were lucky to have a client that allowed us to do tv like that. Like permission is all you need.