It’s times like this when we naturally hear the comment ..”.no one will notice”. Trim the budget here and there and leave this and that out. “No one will miss it”. A smart associate told me not so long ago that if you hear this, watch it carefully. This is something that he learned in several instances to be dangerious.  One thing for sure , particularily if they are a loyal customer, they will ‘feel’ something different. Feeling something different where a certain consistantcy existed easily leads to closer inspections where change can become a slippery slope to brand revaluation. So be alert when you hear ‘no one will notice’. It’s the signal to understand where noticing leads.

Did you happen to catch a bit of Jeff Immelt  this morning on the Washington post and BBC sites with a 75min. live video ad presenting  GE ’s focus on healthcare ? Attached directly beside the screen were the real time blogs and smogs chugging away. Recessions like this quiets the competitive field. Showing vision and brand confidence never can be demonstrated better. Let’s see more imagination at work for brands that see this opportunity. Now’s the time.