A simple discussion with a trademark attorney can easily get confused over the seemingly slightest thing as terms for logos and logo parts. Even as I note this, the word logo in the public domain is a common general name for any form of a brand identification signature. In the design world you hear things like bug, ID mark, brand, corp- mark , sig, signature, brand identity , sign, brand icon, logotype, monotype, monogram , name mark , tag and trademark. And unless you see it, you do not know what is specifically being referred to. Not so in the legal world . I think most every trademark attorney would know exactly what kind of trademark visual to think about when they hear the words ’standard character word’, ’stylized mark’, composite mark’ and ‘design device’. We refer to the ’standard character word’ as ‘generic type’. The ’stylized mark’ as a ‘logotype’. We call the ‘composite mark’ as a ‘mark logotype jointure ‘ and the ‘design device’ a ’solo mark’. No matter here. What does matter is understanding which form is best used in certain circumstances….later.

’standard character word, stylized mark, compost mark and design device.