Classification of Brand Signatures [logos]
We’ve been working on a useful way to classify brand signatures to more easily review standard practice and facilitate our development procedures. We have the usual logo tomes and review the countless sites out there. There’s the indexing by business categories, product types, countries, mark content, time periods , practitioner portfolios and calligraphy styles. And there’s the graphic art focus which shows marks alone without showing what or how the brand name is involved. We haven’t found anything that brings it together in a way that shows shared physical features. Anyone out there see anything like that?