Whole Foods Brand New Experience
If you need to experience the value of good brand signals and effective packaging design, treat yourself to a visit to Whole Foods and try and find anything on your list in the normal time it usually takes. If it’s your first visit … even your fifth… bet you take three times your usually time . I mean it’s terrific. It’s like experiencing grocery shopping all over on a different planet. A bit refreshing and a whole lot more disturbing , especially if you don’t care much for passing time trying to understand what everything is in 6 point type on generic packages. No wonder when you ask for the location of something from someone stocking shelves they answer with “I think….” And then no wonder the check out people ask “have you found everything “. No, I could not find anything I have counted on finding for the past 20 years in other stores where brand signals and packaging save you time and money . Thank you for a whole new brand experience.