NPR is a re-branding?
Have you seen news today that National Public Radio says it wants to be known as simply NPR? The reasons…. they say it’s more modern and it’s more than radio these days. The CEO points to other ” re-brandings” by media such as Cable News Network to CNN. Since when wasn’t it NPR and CNN? Name phrases always need to be nick- named or abbreviated for normal use. This is why we never recommend a phrase as a brand name. You end up with two names and usually , if successful, change it later to the nick name. Why not start with one word brand name you don’t need to change? And why is all this referred to as re-branding? It’s simply a realization that their nick-name is really their brand name.